I've spent years in marketing. I know what reach looks like. I know what trust looks like. And I know that the most powerful combination in the world is a local voice speaking to a local audience about something they actually care about.

That's not a London thing. That's not a New York thing. That's a Wales thing.

It started with a simple realisation. A business in Swansea doesn't need someone in Manchester or New York seeing their content. They need people in Swansea and surrounding areas. People who can actually walk through the door. People who know and love the area and trust the faces they follow online. Local eyes on local businesses. That's what gets bums on seats. That's what actually grows a business.

I didn't have to look far for proof. Welsh businesses were all telling me the same thing.

Then I saw what was happening with micro influencers. Creators with smaller but deeply loyal local followings were quietly outperforming everyone. Not because of numbers. Because of trust. A Cardiff creator recommending a Cardiff restaurant to their Cardiff audience isn't advertising. It's a mate telling you where to go on Friday night. That's priceless.

Pair hyper local with micro influence and something extraordinary happens. The right person speaks to the right audience about the right business at exactly the right moment. That's not a campaign. That's a conversation. And conversations convert.

PLUG exists to make that connection happen. Matching the right Welsh talent with the right Welsh brands to create something amazing together. In Wales. For Welsh creators and Welsh businesses equally. Everyone wins. Businesses get real local reach. Creators get real opportunities. Welsh communities see Welsh businesses through Welsh eyes.

We all grow together.

When I say creators, I mean everyone shaping culture. Videographers. Influencers. Photographers. Storytellers. Social media managers. Designers. If you create, you belong here.

And because I believe in Welsh creators completely, PLUG is free for them forever. No commission. No catch. Not a single penny taken from any deal they make. Their talent is the platform. They deserve every penny they earn.

And to every Welsh business, let's talk about what you've been paying. Other platforms across the UK can charge anywhere from £300 to £600 a month. Some take commission on top of that. Some lock you into contracts. Some charge per creator, per campaign, per click. You've been paying London prices for reach that doesn't know your postcode.

PLUG is £49 a month. That gets you unlimited access to Welsh creator talent, ready to work with you. What you pay your creators, whether that's a fee, a gift, a product, a revenue share or a collaboration, is entirely between you and them. We take nothing from that. Not a penny. Ever. No contracts. No commission. No nonsense. Because Welsh businesses deserve a platform that's actually on their side too.

To every Welsh creator reading this, your time is now. Real opportunities. Real brands. Right here at home. And everything you earn is yours. Every single penny.

To every Welsh business, stop guessing. Start connecting. The voice your brand has been looking for is already here. It's Welsh. It's local. It knows your community. And it's waiting for you.

We're nearly there. And when we launch, you'll be the first to know.

This is Wales' platform. Built here. For here.

Matching talent with brands. In Wales. Finally.

Croeso i PLUG.